To learn a little about Mags & what her clients say, please scroll on down....

Mags McAlpin visual merchandiser and creative retail consultant

Creating Retail Magic is led by Mags McAlpin, a Dubliner who has been living in Belfast since 2000. Her specialisms are in providing professional visual merchandising support, design and project management of themed retail and corporate events, developing creative marketing solutions and delivering business mentoring and training to local businesses.


Mags’ objective is to help her clients build upon their own capacity and to use the potential that they have to make a difference in their business. She is committed, creative, confident and capable of delivering the high level and high standard of bespoke, specialist retail support that is imperative to the growth and success all local businesses.


Mags holds a BA Degree in Visual Merchandising, which is a very unique qualification, and is the only Fellow the British Display Society in Northern Ireland. She also holds a post-graduate Diploma in Public Relations (PRII), is a qualified ILM Level 3 Business Coach and has wide experience as a WorldHost Trainer in Retail Excellence.

Mags is an experienced B2B Business Development and Sales Manager with a background of twenty years in Retail, Visual Merchandising, Communications and Marketing. She has worked with many of the UK and Ireland's leading High Street names and key architects offering VM and commercial design consultancy, and has close connections with both her hometown of Dublin and with London having been based there for many years.


Prior to establishing Creating Retail Magic, Mags was an Area Business Development Manager for the Vitra Group, an international commercial interiors and modular systems supplier. For almost eight years, she was based in London and worked closely with retailers, architects and contractors on fit-out projects, from design conception to installation of projects throughout the island of Ireland, the UK and Europe. Before that role, Mags was the Bespoke Sales Manager for the leading window display props and decorations supplier in the UK, and collaborated on VM projects for prominent retailers such as Fortnum & Mason, Harvey Nichols and the Arcadia group, to name but a few.


Mags’ empathetic understanding of small business owners, and the challenges that they face on a daily basis, is an unique benefit that brings added-value to every project delivered by Creating Retail Magic, and it is this exclusive experience, insight and expertise from Mags and her team that ensures that the Visual Merchandising and Retail support is delivered in an exceptional and creative way - on time, on budget and on target.


Ruth & Steve McEwan-Lyon, NI Silver, Co. Down

"What to say about Maggie....she's just F.A.B! Totally personable and professional, Maggie immediately assessed our current situation, our ideas for

the future and then clearly and concisely showed us better ways to 'shake up' the visual plans for our display.  She is so enthusiastic and passionate about what she does that you can't help but leave her company inspired and 'fired up' for action.  We worked hard, but had great fun doing it, thank you Maggie for all your help and kindness during our short spell together.  I'm sure we'll be doing business again.”

Melanie Christie-Boyle, CEO Ballymena Business Centre, Co. Antrim

“Ballymena Business Centre has worked in partnership with Margaret McAlpin for delivery of training, mentoring and merchandising opportunities.  Margaret has a high level of expertise within the Retail Sector and is well respected within NI and also throughout the UK. As a trainer and mentor Margaret has the ability to translate and share her knowledge with a broad range of businesses from those at the start-up phase through to those who operate within the global arena. I look forward to engaging and working in partnership with Margaret to support local businesses, develop opportunities and implement meaningful solutions for the retail sector”.

Wendy Langham, C S Lewis Festival Programme Manager, Eastside Partnership

“As a key element within the C S Lewis Festival, we wanted to support the involvement and participation of the local traders, and engaged Margaret McAlpin to assist the Steering Group with ideas. She co-coordinated a successful C S Lewis themed window display that could transgress into a Christmas window display scheme that met the needs of the festival, traders and funders. She exhibited strong project management skills which were required when dealing with a large number and range of stakeholders with differing expectations and requirements. The project was delivered on time and budget, and met the expectations of all the stakeholders. Positive feedback in relation to this project was exceptional. We all enjoyed

working with Margaret and would happily consider her services again.”