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Professional Visual Merchandising 
training & consultancy

Drive sales and increase footfall by improving your visual merchandising

Welcome to Creating Retail Magic, your ultimate destination for unlocking the secrets to creative presentation, ambient retail environments & enhanced retail success. Led by Northern Ireland's foremost Visual Merchandising Consultant, Mags McAlpin, we specialise in providing affordable, online visual merchandising training, creative consultancy, and expert mentoring services.
We’re here to empower you to enhance your store for maximum sales, all while keeping costs down. With Creating Retail Magic's support, you will learn how to design, plan and implement your visual merchandising effectively.

Visual Merchandising Zoom Session

Are you a business owner aspiring to elevate your in-house visual merchandising?

Our comprehensive training programmes offer a range of flexible learning options.

Through engaging online workshops, participants can delve into the intricacies of creating captivating window displays and refining in-store visual merchandising techniques, all while benefiting from the convenience of remote learning.

Small group training sessions provide a collaborative environment where participants can exchange ideas and receive personalised guidance tailored to their specific business needs.

For those seeking a more individualised approach, our one-to-one training sessions offer focused attention and customised instruction, ensuring that every aspect of visual merchandising and customer experience excellence is addressed thoroughly.

Meet Mags McAlpin
Your Creative Retail Consultant

Mags McAlpin is the founder of Creating Retail Magic, a bespoke business support service that provides visual merchandising, event decorating and creative commercial interior design consultancy.   
Mags McAlpin is the only Fellow of the British Display Society in Northern Ireland. She holds a BA in Visual Merchandising and is a professional visual merchandiser and business mentor with almost 30 years of experience in visual merchandising, window dressing, retail interiors, themed events and sales.

Mags McAlpin, Founder of Creating Retail Magic

What our Clients say....

Image of a table dressing by Creating Retail Magic

Jessica Higginson
Events & Marketing Manager
Podiem Event Management

​"Since 2017, Creating Retail Magic has been the driving force behind the professional, magical, and unique creative themes of the prestigious Eastside Awards.


As the event organiser, I have consistently relied on the expertise of Mags McAlpin to bring our vision to life, and she has never failed to exceed our expectations. Her ability to seamlessly integrate our branding with creative concepts, along with attention to detail and commitment to excellence, has elevated the Eastside Awards to new heights, setting it apart as a beacon of excellence in the corporate and social calendar of East Belfast.
From elegant backdrops to intricate décor details, Creating Retail Magic consistently delivers exceptional results, making them an indispensable partner in our event's success. Mags' innovative approach seamlessly blends professionalism with magic, infusing each event with
a unique theme that captivates attendees in an atmosphere that exudes sophistication and charm.  I highly recommend Creating Retail Magic to all event planners & business owners."


Clodagh Cassin
Markets Development Manager
Belfast City Council

"Creating Retail Magic's event dressing has been nothing short of transformative for our award winning Victorian St. George's  Market.

As a professional in the markets industry, I
have witnessed firsthand the incredible impact their meticulous attention to detail and creative flair has had on our venue since 2015.
Mags' ability to infuse charm, elegance, and a touch of whimsy into every corner of our market space has turned our events into extraordinary experiences. 
From food festivals to craft fairs and music events, Creating Retail Magic has consistently elevated our Belfast city centre market into a destination that delights the senses and sparks the imagination. 

Thanks to Mags McAlpin and her team at Creating Retail Magic, our St. George's Market has become synonymous with magical experiences. Mags'contribution has been instrumental in our success, and I wholeheartedly recommend her services to anyone looking to add a touch of enchantment to their events."


Jil Petersen  
Floral Artist and Proprietor
Stables Flower Company

"Working with Mags was an absolute delight! Her expertise in retail and visual merchandising is truly unmatched. Through a business support programme from our local Council, we engaged Mags to do a complete retail and Visual Merchandising analysis  on our store interior, our layout, our product presentation and our shopfront.

Mags' innate ability to understand our brand and passion made the experience extremely easy and encouraging. She took our business to the next level with her innovative ideas and keen attention to detail. Not only did she exceed our expectations, but she also brought a fresh perspective that invigorated our space, our approach and, most importantly, the customer experience.

We have now grown our business and moved to an even better premises in the heart of Coleraine town centre. Mags' professional business mentoring inspired us and we highly recommend this service to anyone looking to elevate their retail experience.

Thank you, Mags, for your exceptional work!"

Ignite your Sales with effective & impactful
Visual Merchandising

Craft captivating  window displays to drive custom

Boost sales through your window presentations

Dress mannequins to increase average order value

Design layouts to optimise customer flow and cross-sell

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